The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal?
Even if you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation, if you haven’t allocated the resources needed to craft consistent, useful content your users are going to leave hungry.
Developing a content strategy can enable your organization to create better content, manage that content throughout its lifecycle, and allow you to reuse it appropriately across the channels.
How we do it
- Discovery We begin all our projects will an in-depth round of stakeholder interviews, user research, and competitive analysis so that we fully understand your context and goals.
- Content Audit Undertaking a content audit is a key first step in understanding where you are and where you need to be. We can help you conduct your own audit, using our templates, or we can jump in and take a lot of the grunt work off your hands.
- Gap Analysis & Prescriptive Content Matrix A content matrix will map user tasks to the content they need, highlighting areas where content is weak or missing as well as revealing areas where content could be reused.
- Content Strategy Brief outline content requirements, prioritize topics, and document the content workflow/lifecycle.
You might also need…
- Website Strategy & Business Goals Workshops
- User Research and Personas
- Migration Planning & Support
- Technology Assessment (CMS and Taxonomy/Ontology management)
- Taxonomy Development
- Information Architecture