A website says a lot about a business.
Maybe that’s why it took us so long to finish this one and release it into the wild. Though we spend most of our waking hours helping our clients create practical, user-friendly content experiences, it was much harder to turn the lens on ourselves and get our heads out of structure and into design.
Our first challenge was coming up with a new name.
We wanted something that would make taxonomy, a pretty nerdy and often academic topic, feel hip and interesting. It had to get away from the image of stuffy old consulting firms and have more of a creative feel. It had to give a sense of organization, structure and convey the idea that everything has its place.
We ended up with Dovecot Studio.
A dovecote is a kind of birdhouse . They are usually larger than a typical birdhouse, with lots of little pigeon holes for birds to make their homes. They have a beautiful structure: sometimes triangular, implying a sense of hierarchy, or sometimes more boxy. But once in a while they can be quite sprawling and organic.
This is the essence of information organization to us: elegant structure, a sense of belonging, and organic flow. Every piece of content has a place to live, just like the birds.
We threw on “Studio” to let people know that we consider taxonomy and information architecture to be more of an art than a science.
Then we hit our next challenge; how do we give a company named after a birdhouse a visual identity without putting birds all over it?
Easy. You hire an awesome graphic design firm like Whatbox and force them to think outside the flock.
We ended up with what you see here… a woody texture and color palette to invoke the feel of the birdhouse and craftsmanship, with a pop of flashy pink to remind us that taxonomies are hot… a retro boutique vibe that says we are a small team of creative people who love our work and treat every project as if it were our own.
So with that, we hope you like Dovecot Studio’s new home!
Stay a while, meet the team. We’ll be blogging and tweeting (now that we have a place to do it) about information architecture, taxonomies, digital asset management, and anything else related to content organization and design.
Dovecot Studio Founder & President
We’d like to thank these awesome folks for their help in making this site:
Photo credits: http://www.warehams.com/pages/gardenfurniture.htm, http://www.geograph.org.uk/photo/69930,